How to start a clothing brand in India ft. Siddharth Dungarwal | Snitch | Business Talkies
How to start a clothing brand in India ft. Siddharth Dungarwal | Snitch | Business Talkies
#businesstalkies #sharktank #fashion #snitch
Welcome to the premiere episode of ‘Business Talkies,’ a series dedicated to bringing you the stories of founders who not only inspire but also offer valuable insights to fuel your startup journey.
In this episode, we’re thrilled to have Siddharth Dungarwal, the founder of the wildly successful D2C fast fashion clothing brand Snitch. Snitch has made waves in the fashion industry, not only for its fast-fashion approach but also for securing an all-Shark deal on Shark Tank.
Siddharth shares his journey into the clothing business, the challenges and victories of building Snitch, and offers practical advices on creating a brand that resonates with today’s consumers. From the ideation of Snitch to navigating the pandemic and the strategic moves that pushed the brand to success, this episode is helpful to anyone looking to start a clothing brand in India.
00:00 What is Business Talkies?
00:56 What is Snitch, and who started it?
02:06 How did Siddharth get into the clothing business?
07:20 How did Snitch get started?
09:00 What is fast fashion?
11:02 The process of building a fast fashion brand
13:34 How did Snitch survive the pandemic?
16:04 Do clothing brands collect your personal data?
16:58 How was the Snitch app launched?
18:06 Revenue before and after the app
18:37 Gross margins for a clothing business
19:12 How did Snitch increase its average order value?
20:34 How to increase the repeat rate of your product?
21:42 Benefits of having an app for your brand
22:46 Snitch at Shark Tank India and how it impacted the business
25:17 Where is Snitch planning to open its physical stores?
26:02 How does Snitch as a business work?
27:24 Top-selling products on Snitch
29:48 How does Snitch create its designs?
30:54 Snitch’s content game
31:16 Snitch and its company culture
32:25 Why does Snitch use international models in their catalogue?
33:22 How to build a D2C brand in India?
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