The Business of Fashion in India | India’s Largest Fashion Brand | Sarthak Ahuja 004
Inside India’s Sportswear Revolution: From Puma to Agilitas | Building a Rs 3000 Cr Fashion Empire
Learn the complete playbook of scaling a fashion business in India from the leader who revolutionized the sportswear industry
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In this episode of Founder’s Office, Sarthak Ahuja sits down with Abhishek Ganguly, former MD & CEO of Puma India and Founder of Agilitas, to decode the fashion and athleisure business. From scaling Puma to become India’s largest fashion brand with Rs 3000 crores in revenue to understanding the intricacies of inventory management and unit economics.
This episode unveils the blueprint for building a successful fashion brand in India, covering everything from capital expenditure and working capital management to technology integration and consumer trends. Whether you’re interested in D2C brands or retail business models, this episode offers unprecedented insights into building and scaling a fashion empire.
Timestamps:
0:00 – Introduction and Learning Objectives
1:55 – Abhishek’s journey at Puma India
06:48 – Defining a Brand’s Identity and Purpose
08:00 – Sportswear Market in India
09:06 – Building a Brand sustainably
10:00 – Whitespaces to build a Business
14:37 – Type of Investors
16:41 – Unit Economics
22:47 – Capex Investment for a D2C sportswear brand
23:15 – Inventory Management
30:49 – Planning a fashion brand for India
33:30 – Whitespaces for building manufacturing capability
35:41 – Transitioning from Puma to Agilitas
38:00 – Abhishek’s favourite sportswear brands
39:07 – Managing work life balance
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest:
Abhishek Ganguly is the Founder of Agilitas and former Managing Director & CEO of Puma India. Under his leadership, Puma became India’s largest fashion brand with annual revenues of Rs 3000 crores. His new venture Agilitas aims to revolutionize the sportswear industry with innovation and sustainability at its core.
Director & Producer:
Aditi Randev (https://www.instagram.com/randev_aditi) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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